Continente is among consumers' preferred retailers.

Continente has entered the list of the most valued food retailers by consumers worldwide, according to the "Global Retail Preference Index 2021" study by dunnhumby.

The study, which summarizes the conclusions of more than 100 evaluations made by consumers in nine countries, highlights Continente as one of the most valued retailers, thanks to its "one-stop-shop" positioning, price, and shopping experience. The wide range of products, "greater than in any other hypermarket," and the fact that they can do all their shopping in Continente stores were some of the aspects highlighted by consumers surveyed by dunnhumby.

Importance of the assortment

The "one-stop-shop" positioning is directly related to the product range preference pillar, where, alongside Continente, the French brand Picard also stands out.

The selection of brands and products, stock levels, and size variety are aspects that make a difference in the preferences of today's consumers and are an important part of retailers' value proposition.

With the disruption caused by the pandemic in many supply chains and the fact that consumers were confined to their homes, this pillar of the assortment was impacted, but it did not lose its importance.

Dunnhumby, which highlights Continente's 22,5% market share, emphasizes that its value proposition is closely aligned with its store portfolio, relying heavily on the breadth of its product range and frequent promotions and discounts.

Mercadona, the most valued in Spain.

Mercadona is also on the list compiled by dunnhumby, with the shopping experience being the most highlighted preference factor for consumers. The company, led by Juan Roig, received a high rating due to factors such as the proximity of its stores, their cleanliness and organization, convenience, and service.

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