Continente has introduced a new concept, embodied in dedicated displays in selected Continente hypermarkets, a website, a dedicated area on Continente Online, and product activation and evaluation activities, which will introduce its customers to emerging food trends and recent product launches that embody them. In this way, distinctive and exclusive products will be launched experimentally, identified with the distinctive "Continente Food Lab" seal, whose acceptance by customers will determine whether or not they are integrated into the permanent range, as well as the relevance of their respective functionalities and particularities in the context of Continente's product development activity.
First products
The first products launched, and already available in the pilot stores at Colombo and Matosinhos, are the Beyond Burger, Egg Sausages, Lemon'Mate, Dom Rosato Free, and Bread Beer.
The Beyond Burger is a pioneering burger worldwide, made with plant-based ingredients and offering an appearance, cooking experience, and taste equivalent to beef. It contains no GMOs, soy, or gluten and is rich in protein. Major international retailers and restaurant chains, particularly in the United States, the United Kingdom, and Germany, have already included the Beyond Burger in their offerings, where it has proven to be a real success with high sales volumes, because the sensory experience is truly fantastic. Continente is the first hypermarket and supermarket operator in Portugal to provide access to this product.
Egg sausages are a vegetarian product made from egg white protein with vegetables and spices. Their main characteristic is that they maintain an appearance and taste similar to a conventional sausage.
Lemon'Mate
Lemon'Mate, on the other hand, is an organic soft drink made from concentrated lemon juice, mate tea leaf extract, and caffeine, entirely produced in Portugal. Among its differentiating properties, this beverage contains 17 amino acids, 11 minerals, and six vitamins, including antioxidants. The development and production project for this product was the winner of the first edition of “From-Start-to-Table,” an acceleration program by Startup Lisboa.
Dom Rosato Free
Dom Rosato Free is a rosé wine associated with freshness and modernity, and totally innovative… it's an alcohol-free wine! Produced in Portugal by the José Maria da Fonseca cellars, it brings the best of wine without any side effects. It promises to refresh all those who want a healthier and fresher wine option, which perfectly complements fish dishes, seafood, or salads.
Finally, Bread Beer is a beer produced using surplus bread collected from Continente stores, being the only Portuguese bread beer. In addition to combating food waste as a circular economy product, it is a benchmark craft beer in Portugal, produced by Vadia.
Investment
Investing in innovative products is a constant commitment from Continente to contribute to a country with knowledge about the contributions that good nutrition makes to the health of the Portuguese people and to strengthening the sustainability of their practices, being yet another initiative aligned with the #GoodForPortugal campaign which aims to restore the trust that all customers place in the brand.
