A study by Kantar Worldpanel reveals how food consumption at home is changing and what the current trends are. “Eat, Drink & Be Healthy: how home consumption is changing” highlights, for example, how menus are becoming simpler, because consumers prefer lighter meals, with simpler cooking methods and less animal protein.
Health and well-being are at the heart of global habits. However, despite breakfast remaining the most important meal at home, with health routines dominating what is consumed, consumers are more indulgent in the evening.
Thus, the study reveals a series of points that retailers and brands should consider in order to reach the consumer. Starting with the overall image. In general, the stabilization of the economy is shifting consumption from inside to outside the home, especially in Spain, France, and the United Kingdom.
Secondly, we must consider the "boom" in healthy snacks. Consumption throughout the day has increased and become healthier, although breakfast routines remain. Habits differ between countries: cereals in the UK, juices in Mexico, meals with eggs and spices in mainland China, and coffee in Spain.
Menus are also becoming simpler, with less room for desserts and great potential for ready-to-eat solutions worldwide.
With increased health awareness, beverage options are changing rapidly. Hydration, artisanal, plant-based, and probiotic products are fragmenting the beverage category and gaining prominence among branded products.
