Brown-Forman has acquired the Diplomático rum brand and related assets, including a production facility located in Panama, from Destillers United Group.
The terms of the operation, which is expected to be completed within a maximum of 90 days, have not been disclosed.
According to Brown-Forman, Diplomático is among the leading super-premium rum brands worldwide, a category that has grown at an annual rate of 17% over the past five years, with rum representing approximately 8% of spirits sales. “ Diplomático will join our expanding portfolio, giving Brown-Forman a leading entry into the rapidly growing super-premium rum category. This aged rum brand has distinctive packaging, strong brand positioning, and is a spirits brand, ” says Lawson Whiting, President and CEO of Brown-Forman Corporation. “ As part of this acquisition, we will welcome over 100 new employees to Brown-Forman .”
Production
Destillers United Group will continue to produce and age Diplomático rum at its original distillery, located in the foothills of the Andes Mountains. “ We are proud to have been pioneers and instrumental in the development of the super premium+ rum category worldwide. Diplomático is poised to accelerate its growth with Brown-Forman, one of the world’s best-known wine and beverage companies ,” states the brand’s current owner. “ We share a similar family culture and know the brand will continue to build on our legacy. We look forward to working together to bring Diplomático rum to consumers around the world .”
Diplomatic
Diplomático rum is sold in over 100 countries. Major markets include France, Germany, and the United States.
The portfolio comprises three complex rum ranges. The Traditional Range includes Planas, Mantuano, Reserva Exclusiva, and Selección de Familia. The Prestige Range includes Single Vintage and Diplomático Ambassador, both 12 years old and aged in Spanish sherry casks. The Distillery Collection includes a range of three limited-production bottlings showcasing the unique distillation methods.
