Brico Depôt Iberia, a specialist in the field of construction, renovation and DIY, has just launched “Feel doubly proud”, a new brand campaign.
As proof of this, the company went a step further and decided to name two of its best-selling products after the protagonists of the campaign: the "Laura" lawn and the "José Luís" table. Both products will be available for purchase, both in physical stores and online.
Similarly, Brico Depôt launched several contests on its social media to raffle off these products, encouraging all its customers "Laura" and "José Luís" to participate.
According to Marta Miguel, marketing director of Brico Depôt Iberia, “ our customers are our greatest satisfaction and this campaign is a good reflection of that. We feel great pride in them and their creations, and therefore we decided to express it not only with this new project, but also by giving them full prominence in the creative spot, personalizing the products with their names. Because this campaign is for and about them: our customers .”
Campaign
To achieve maximum reach, the campaign was recently launched simultaneously in Portugal and Spain, featuring two television spots that will air until the end of June on major national channels during prime time, digital TV, online video, and in cinemas.
The campaign was led by Juan Sánchez Rubio, creative director of Atrevia, who has accumulated 17 Lions at Cannes Lions throughout his professional career.
