The Brasmar Group has acquired a majority stake in the French company Sedisal, which specializes in the distribution of chilled seafood products.
With a turnover of around 13 million euros, Sedisal's main areas of expertise are the distribution of chilled octopus and cod, with a strong presence in French-speaking markets.
A benchmark in modern distribution.
Over the past few years, Sedisal has become a leading partner in modern distribution in France. In 2015, it launched a range of ready-to-eat cephalopod products in partnership with Foncasal, a company that would also become part of the Brasmar Group in 2019. Then, in 2016, it launched its own brand, ITSALUZ Lumiére de Oceans.
The acquisition of a majority stake in the French company (securing a "call option" on the remaining 49%), founded in 1999 and located in Saint-Jean-de-Luz, will allow Brasmar to consolidate its operations in the French-speaking market, boosting sales in both the refrigerated and frozen product businesses.
Procurements
Brasmar, a company with a stake in VigentGroup and the private equity firm MCH, has been intensifying its internationalization process through a series of acquisitions and the opening of subsidiaries. “ We are always attentive to potential business opportunities that allow us to increase our market share, product offering, and the fluidity of our logistics chain. This acquisition responds to our growth objectives in this market and reinforces the internationalization dynamic that we have been implementing in recent years ,” explains Sérgio Silva, CEO of VigentGroup.
The Portuguese group is present in more than 40 countries, has a workforce exceeding 850 employees, and achieved consolidated revenue of approximately 240 million euros in 2021.
