Aperol, the iconic Italian aperitif, launched its first large-scale digital and OOH campaign in Portugal this summer with the slogan "Turn on the sunset".

This vibrant orange drink, with a bittersweet flavor and resulting from an infusion of primary ingredients, including sweet and bitter oranges, with herbs and roots, is a perfect combination of freshness and versatility for the end of the day.

To celebrate moments of togetherness at sunset, the brand implemented a 360º visibility campaign in Portugal that combines impact and proximity in order to reinforce its brand awareness and establish itself as the indispensable drink of the season.

Campaign

Between July and September, the campaign made a strong impact across various media and strategic locations. This phase included television advertising, while two imposing billboards stood out on the streets of Lisbon, positioned in the Algés and Santos areas. In addition, 27 advertising panels were placed in prime locations in the capital, carefully selected to maximize exposure. Furthermore, more than 100 advertising panels were distributed between Lisbon and Porto, ensuring comprehensive coverage in the country's two main cities.

Still in the vibrant spirit of this campaign, Aperol took its unmistakable energy to the streets of Lisbon, decorating a true national icon: one of the city's emblematic trams, now with a unique and personality-filled visual intervention. As part of this striking presence, an experiential double bus shelter was also installed in the Amoreiras area, with an immersive decoration inspired by the Aperol universe. This activation will be on display until September 14th.