The Air Wick brand is relaunching electric air fresheners with improvements to the formula, energy efficiency, product durability, and packaging, which is now plastic-free and features a new design, with the added goal of reinforcing its commitment to environmental sustainability.
The new range is now available in supermarkets and hypermarkets.
Developed to offer a greater connection with Nature, the seven Air Wick fragrances fill the air with long-lasting scent for up to 110 days. " Infused with 100% natural essential oils, the range of elegant aromas provides a pleasant and relaxing sensory experience, transforming the home into an oasis of nature ," states a press release.
The new plastic-free packaging reinforces Air Wick's commitment to promoting a more sustainable world with more socially responsible and environmentally friendly alternatives. This elimination of plastic from packaging will contribute to a reduction of 255 tons of this material per year in Europe.
Furthermore, the brand also encourages more conscious consumption habits with new, more energy-efficient electrical devices that allow for lower energy consumption.
Recruiting new customers
Air Wick, as a leading air freshener brand with a 31,6% market share, seeks through this innovative value proposition to strengthen the loyalty of its consumer base, but also to recruit new users to the category, who see the increased naturalness as a differentiating factor and an attractive reason for conversion to the segment.
