"Promotions are nothing new to consumers."

Carina Rodrigues

Jul 04 2019

13:34

Promotions are losing their effectiveness, asserts João Otávio, Senior Client Development Manager at Nielsen.

With Portuguese consumers becoming increasingly accustomed to seeing promotional prices when browsing the shelves, the function of this sales incentive mechanism has been lost in the world of consumer goods.

According to the official, this is a difficult scenario to change, with the first quarter of 2019 showing an increase in promotional sales compared to the 2018 average. It will be up to the leading brands in their categories to set a new pace.

Read the full interview in issue no. 57 of Grande Consumo, arriving very soon.

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