The new trend that's captivating collectors doesn't come from Hollywood or a video game console — it comes from the shelves of Auchan . The brand has just launched an exclusive collection of rubber ducks inspired by pop culture icons, transforming the traditional bath toy into a collector's item that promises to be a hit among fans of movies, TV series, and games.

These are not just simple yellow ducklings. They are miniatures with personality, style, and humor, reinterpreting legendary characters in feathered form. The collection includes figures that span generations and genres, from 80s classics to contemporary fantasy and horror universes.

Heroes, monsters, and nostalgia in duck form.

In the collection, there are ducks for all tastes: Gizmo from Gremlins and Marty McFly from Back to the Future for those feeling nostalgic, Gandalf and Gollum from The Lord of the Rings for fantasy fans, and iconic video game characters like Destiny , Resident Evil , Street Fighter , and The Witcher for gamers.

Horror lovers aren't forgotten either — Michael Myers, Leatherface, and Hellboy arrive in frighteningly fun versions. And there's even room for homages to science fiction and action, with ducks inspired by Star Trek , Ghostbusters , Top Gun , and Knight Rider.

Each duck is sold starting at €8,99 and comes in an individual box, ideal for displaying on a shelf, desk, or in the bathroom. The detailed design and quality of the figures make these pieces an original gift or a cult collector's item—the hard part will be choosing just one.

The new protagonist of pop culture

With this move, Auchan joins the global craze for collectible " rubber ducks ," which in recent years have become true objects of desire among fans of pop culture and design.

Through humor, nostalgia, and creativity, the brand aims to make its stores the meeting point for a new generation of collectors.