MediaMarkt will change its name to Darty. The new brand arrives in Portugal on October 1st and follows the acquisition of MediaMarkt Portugal by the Fnac Darty Group, consolidating the group's position in the Portuguese market.

With over 70 years of history, Darty arrives to reinforce its commitment to the technology and home appliance segment, with "a distinctive focus on service," according to the press release.

Expansion plan

The launch of Darty in Portugal represents an expansion plan, aiming to reach 40 stores by 2030. This growth will be driven by an investment exceeding 30 million euros and is expected to create more than 500 jobs. The initial investment in rebranding the brand totals five million euros.

“The transition to Darty in Portugal represents a fundamental step in our European growth strategy and in consolidating our leadership in the markets where we are present. We believe that Darty's value proposition, centered on trust and total service, will meet the expectations of Portuguese consumers ,” says Nuno Luz, managing director of Fnac Darty Iberia. “With a solid expansion plan, we are determined to offer the best in technology and home appliances, simplifying the daily lives of families and contributing to more conscious and sustainable consumption.”

Founded in France in 1957 and with over 500 stores, Darty's motto is "Giving everything to give you the best." The brand's approach is based on a "contract of trust," which unfolds in three fundamental pillars: "a complete range of technical products and household appliances, available wherever and whenever you want"; " a benchmark of technical expertise and competitive prices" ; and " a comprehensive service, from start to finish."

Continuity

To celebrate, from October 1st to 5th, Darty will be giving away over 200 euros in prizes.

The new brand ensures continuity for customers of the former MediaMarkt: all products, warranties, and services purchased at MediaMarkt Portugal will remain valid and will be honored by Darty, with no changes to the legal terms.

Gift cards and online vouchers from the previous brand will continue to function normally at Darty, within their validity period. Ongoing repairs or technical assistance for items purchased at MediaMarkt will also be managed by Darty, whose website (darty.pt) will display order histories, digital features, and current orders.