Action recorded net sales of €12,8 billion in the first nine months of 2026, representing a 14% increase compared to the same period last year. The European non-food discount chain continues to expand its international presence, supported by increased store visit frequency, the opening of new stores, and a commercial strategy focused on price competitiveness.

According to the results released on November 12, comparable sales grew 3,4%, while the average number of customers received weekly increased 13%, from 20,6 million to 23,2 million.

The company attributes the growth to the combination of the performance of existing stores and the expansion of its commercial network, in a context where consumers continue to seek alternative shopping options that allow them to reduce daily expenses.

Price reductions on over a thousand products.

Pricing policy remains one of Action's main differentiating factors, with the company stating that it is leveraging its size to negotiate better purchasing conditions with suppliers and passing on some of those savings to consumers.

Throughout the first nine months of the year, the chain reduced the prices of more than a thousand products from its permanent assortment.

Hajir Hajji, CEO of Action, believes that the size the company has reached allows it to strengthen its commercial competitiveness, particularly at a time when family budgets remain under pressure.

The manager emphasizes that the ability to ensure better purchasing conditions and make products available at lower prices is a central element of the brand's business model.

The commercial strategy is based on a combination of low prices, high product turnover, and an assortment that includes categories such as decoration, household goods, hygiene and cleaning products, DIY, toys, stationery, and seasonal products.

The network reaches 3.530 stores in 16 countries.

International expansion remained another key driver of growth. In the first nine months of 2026, Action added 228 stores to its network, reaching 3.530 stores across 16 European countries.

The company maintains its goal of opening at least 400 new stores by the end of the fiscal year.

Territorial expansion included entry into two new markets. In March, the brand began operations in Croatia and, on September 18, opened its first store in Slovenia, which became its 16th European market. According to the company, the Slovenian opening saw strong consumer response, and was subsequently followed by the opening of two more stores in the country.

The commercial expansion was also accompanied by the strengthening of the logistics infrastructure. In Onnaing, in northern France, Action inaugurated its 20th European distribution center, designed to support the supply of stores in northern France and southern Belgium. The new unit was developed according to high sustainability requirements and is in the process of BREEAM certification.