Showroomprive.pt conducted its first survey on sustainability to determine how Portuguese people relate to fashion that meets present needs without compromising the well-being of future generations. The answer is clear. Nine out of ten Portuguese people have a self-concept aligned with respect for and protection of the environment. Specifically, 95,18% state that they are aware of the importance of caring for the health of the planet.
Purchase frequency
“Don’t buy if you don’t need it” seems to be the dominant opinion, as 75,21% say they only buy fashion if they really need an essential piece of clothing. Conversely, some seem to have set dates for this type of shopping: once a month is the frequency for 18,27%. And there are those with greater frequency: every week or twice a week is the consistency of 6,51% of those interviewed.
Cotton, plant fibers, linen or silk: 56,09% of Portuguese people indicate they prefer to buy clothing made with natural raw materials and from organic farming. Free of toxins, formulated with natural and vegan or cruelty-free ingredients: 65,16% of Portuguese people opt for this philosophy in the beauty sector.
Priorities
Among the factors that influence fashion consumption, ecology and sustainability rank fourth with 16,29% of the votes. The number one choice, with 58,07%, is that the clothing is flattering, followed by good quality clothing (56,66%) and low prices (51,70%).
Other issues to consider are the brand (5,24%), trends (4,11%) and second-hand clothing (1,56%).
64,73% are willing to buy fashion that is ethical, even if it means paying a higher price.
