The Marktest TGI study quantifies, in the global wave of 2020, the number of Portuguese people who report being interested in innovation in the cosmetics area at two million and 334 thousand, a figure that represents 27,3% of residents in mainland Portugal aged 15 and over.
This value corresponds to the number of individuals who, in relation to the statement "Innovation in the field of cosmetics interests me", indicated the options "I totally agree" or "I agree".
This opinion is clearly differentiated between the two sexes: while 15,4% of men agree, among women, the percentage is more than double: 37,8%.
Among the youngest (15 to 24 years old) the highest rate of agreement is observed (45,5%), a value that tends to decrease with increasing age.
