Tranquilidade, in partnership with Hiecotech, has developed the Hi! Healthy Insurance Ecosystem, a national startup with services 100% dedicated to prevention and focused on well-being, for a healthy and active life. "This is an innovative concept, with prevention and protection solutions aligned with the insurer brand's strategy ," the company stated in a press release.
With all services integrated and accessible through an app, this new offering is a true "3 in 1". With just one subscription, it's possible to access three services: a full gym membership, access to a nutrition network, and health insurance. Depending on age, the subscription price can be the same as a gym membership alone. For example, a healthy 26-year-old will pay €7,78 per week and have all three services included: gym, nutrition, and health insurance.
“Combining technology and innovation with insurance solutions that reinforce prevention and promote a healthy lifestyle is part of the strategy that Tranquilidade has been following and will continue to deepen in the future. This partnership embodies just that. It is an ecosystem designed to foster a healthy life and a strategic investment with a relevant partner, which has everything to be a winner,” says João Madureira Pinto, Director of Alternative Channels at Tranquilidade.
Reward system
In addition to access to Tranquilidade health insurance, the AdvanceCare medical network, and partners such as Fitness Hut gyms and Zumub supplements, subscribers also have access to a points-based rewards system, accumulating points with each service used. These points can be redeemed with partner services or used to pay for subscription renewals.
“We found that existing health insurance plans are essentially focused on medical support, through post-symptom consultations and in cases of hospitalization. With this solution, we intend to place more focus on prevention and guide people towards health and well-being. We want to play an active role in people's health because they are not sufficiently guided and motivated to adopt a healthier lifestyle. Our team is focused on reducing healthcare costs through a change in behaviors and lifestyles ,” say Nick Coutts and Júlio Pedro Carvalho, founders of Hiecotech.
