As the digitalization of local commerce and marketing accelerates across all markets, Tiendeo, a Drive to Store platform specializing in the digitalization of promotional offers, will operate under the ShopFully brand in Portugal.
In April 2022, ShopFully acquired 100% of Tiendeo, creating a combined group with teams in 12 countries, a network of 45 million active users, and over 400 partners among leading retailers and globally recognized brands, including Auchan and Coca-Cola.
ShopFully aims to reinvent local commerce worldwide, connecting millions of online shoppers with the physical stores around them and boosting local sales. As a result of the acquisition, the group is expanding its range of services in Portugal to offer new Drive to Store solutions, supporting retailers and brands in their transition to digital.
While Tiendeo's local subsidiaries will operate as ShopFully, the Tiendeo consumer app and website, which helps users save time and money when shopping at nearby stores, will continue to use the Tiendeo name.
“ At this crucial moment for retailers and brands, who are looking to optimize their local media mix, we are prepared to provide the necessary support through vertical technology solutions designed for local commerce. With an expanded product range, we are embarking on a new growth journey in the region, ready to offer our clients the support and guidance they need, ” comments Lila Coghen, Country Director for the Iberian Peninsula.
“ We are excited to strengthen our presence in Portugal at such a crucial time for the digitalization of commerce ,” says Stefano Portu, founder and CEO of ShopFully. “ Under the leadership of Lila Coghen, we are investing in these markets to expand our presence, providing top-tier services to our customers and supporting our mission to reinvent local commerce worldwide .”
Digitizing promotions
As digital transformation accelerates and consumer expectations about the shopping journey evolve, retailers and brands must transform their Drive to Store strategies and optimize the mix of online and offline media.
ShopFully, which has experience supporting businesses in their digital transition across 12 markets, is expanding its range of services by introducing Switch Paper to Digital technology. This AI-powered technology allows retailers to achieve a balance in optimizing the distribution of their print and digital catalogs, enabling them to better impact their customer base.
The company also announced the launch of HI! (Hyperlocal Intelligence), ShopFully's AI-based hyperlocal marketing platform, allowing retailers and brands to digitize offers and promotions and create geolocated campaigns across all digital media channels, reaching nearly 100% of customers near each store.
