Super Bock will promote the "Super Useful Time" initiative at the Allianz Cup Final Four, with the main objective of "valuing the game as a sporting spectacle, respecting the sport, the fans and the friends of football". In this sense, and for every minute played in the Allianz Cup Final Four matches, the brand will donate 60 euros to Private Social Solidarity Institutions (IPSS).

Increasing actual playing time remains a crucial topic for creating value for fans of the "king of sports," and, "despite progress ," Super Bock asserts: "we want more ." That's precisely why the brand, in conjunction with Liga Portugal and the Football Foundation, created the "Super Useful Time" initiative, which aims to "increase real playing time and, in this way, change the behavior of players on the field" during the Allianz CUP Final Four matches on January 23, 24, and 27.

3 non-profit organizations to support

In this regard, the Football Foundation – Liga Portugal highlighted several non-profit organizations, identifying three: Fundação Vitor Reis Morais, CIRE – Centro de Integração e Reabilitação de Tomar and ACAPO – Associação dos Cegos e Amblíopes de Portugal as the entities supported by this Super Bock initiative.

During the week that the players are on the field, consumers can also get in on the action and have a chance to win tickets to the final through a contest that will take place on the brand's social media channels.

The initiative aims to bring together "all friends and all stakeholders in the world of football, in order to value the sport and the game as a sporting spectacle, and thus, the more playing time the game has, the more support Super Bock will give to the chosen causes".