Sunquick took advantage of the arrival of warmer weather to refresh the image of the labels on its classic range of concentrates and slightly alter the logo, which has evolved and now features a simpler and more solid outline, as well as the year the brand was launched, enhancing its historical significance.
The bottle design has also undergone changes. All the caps are now green, and in addition to the new logo, the labels feature new images of fruit on more distinctive background colors, and the flavor description is more prominently displayed.
Alongside these changes, the two-liter range, available in cash & carry stores, also features an icon on the front highlighting the number of glasses that can be made with this quantity: approximately 100 glasses.
The red fruit flavor, composed of strawberry, cherry, raspberry, grape and elderberry, will be relaunched, and the big news for 2019 is the introduction of the new Exotic flavor (apple, orange, passion fruit, mango and guava).
In Portugal, the Sunquick rebranding is being celebrated with the launch of a digital campaign, to be broadcast on Facebook, Instagram, YouTube and other digital platforms, featuring magician Luís de Matos. The campaign strategy, creativity and video production were the responsibility of the Fullsix agency. The campaign aims to demonstrate that with just one bottle of Sunquick, you can serve several drinks.
