Sonae has completed the acquisition of Makenotes, a Portuguese brand of stationery and gifts. This operation reinforces Sonae's value proposition in the stationery sector, contributing to strengthening the positioning of its brands and expanding Makenotes' internationalization potential.
Luis Moutinho, CEO of Sonae MC, states: “ Sonae is attentive to consolidation opportunities involving businesses with growth potential that allow it to strengthen its skills and offerings, presenting competitive advantages based on innovation and quality. The acquisition of Makenotes fits into this strategy as it allows us to reinforce the offerings of Note! and Continente stores with a wide range of high-quality and well-designed products, as well as boosting the brand's internationalization process, which already exports its products to more than 20 countries worldwide .”
Makenotes focuses on product design and quality as a differentiating factor, offering a wide variety of stationery, leather goods, and gifts, with diverse patterns, sizes, and interiors to suit individual needs and lifestyles. The products offered are 100% Portuguese-made, with Makenotes relying on a network of national manufacturers that allows for the development of specific collections and a quick response to market orders and needs. The products are designed for a broad target audience, including items for all ages and catering to both men and women.
As part of the internationalization strategy defined for the brand, participation is planned at international trade fairs in the stationery and gift sector, namely in Madrid (Spain) this week, as well as in Frankfurt (Germany), Dubai and New York (United States). Makenotes is present in all Note! stores and in selected Continente stores, also counting on an extensive distribution network throughout the country, which includes several traditional retail spaces, two own stores and three franchises in Portugal and Spain.
