Red Bull launches new Summer Edition in Portugal.

22 June 2022

10:24

The arrival of the hottest season of the year brings with it a new Red Bull flavor: the Summer Edition Apricot and Strawberry. This new limited edition reinforces the brand's portfolio, maintaining the functional characteristics common to all Red Bull cans.

An orange tin is the packaging that distinguishes the new summer edition. Inside, the flavor blends together with two fruits strongly associated with summer: apricot and strawberry.

The new Red Bull Summer Edition has arrived on the Portuguese market and will be available until next September.

New edition

Apricot and strawberry, with a touch of peach, are the dominant flavors. From a functional point of view, Red Bull Summer Edition guarantees the same properties as Red Bull Energy Drink.

Available in Portugal exclusively in 250ml cans, Red Bull Summer Edition Strawberry Apricot joins the collection of summer flavors, including Watermelon and Tropical.

Although 56% of participants in an international Ipsos study believe that artificial intelligence is having a positive impact on the world, trust in the technology is beginning to show signs of erosion, especially among younger consumers and in previously enthusiastic markets. The “Ipsos Global Trends 2026” report shows a decline in the positive perception of AI among 16-34 year olds and identifies growing concern about the effects of the technology on employment, society, and daily life.

Read Article

One in three consumers could spend more, but prefers to control their purchases.

The improved economic situation is not necessarily translating into increased consumption. In Spain, 33% of consumers adopt a cautious approach to shopping, even when they have the financial capacity to spend more, reveals an analysis by Worldpanel by Numerator. This profile has grown by 12 percentage points in four years and reflects a transformation in consumption habits, with implications for the commercial strategies of brands and retailers.

Read Article