A sponsored post in the Portuguese blogosphere costs an average of 50 euros, but can reach up to four thousand euros, depending on the needs of the brands and the size of the blogs.
This is one of the conclusions of a study carried out by Blogs Portugal, an Ibero-American influencer marketing platform, in conjunction with Guess What. “ For the first time, a study was conducted on the Portuguese blogosphere to understand the prices charged for sponsored posts. We obtained data from over a thousand blogs and were able to determine that the average price of a post is 50 euros, with a wide price range starting at 10 euros ,” says André Santos, one of the three founders of the platform. “ We see this cost as a very interesting investment for brands, since the return tends to be very positive and brands can communicate in a segmented way with their target audiences .”
According to the data collected, the most expensive category is "Technology and Gadgets," where a post costs brands an average of 105 euros. This is followed by the categories of "Literature," with an average price of 92 euros, and "Health," with an average price of 80 euros. " When a customer searches for what they want to buy, they are usually not looking for a brand, but rather the product that brands have to sell. Content marketing, when done well, is almost eternal; it has a huge lifespan. It tends to be the ignition point for obtaining 'Earned Media,' the Holy Grail of digital marketing ," concludes André Santos.
Average prices charged for a sponsored post in 10 blog categories:
• Technology and Gadgets: €105
Literature: €92
• Health: €80
• Trips: €78
Baby Blog: €70
Fitness: 57€
• Culinary Arts and Gastronomy: €50
• Fashion: €38
• DIY and Decoration: €35
• Beauty: €32
Learn more about influencer marketing in the cover story of issue #49 of Grande Consumo.
