Applications are now open for the Excellentia Choice Award, which recognizes companies that stand out for their Customer Centric performance, meaning companies whose management is customer-oriented.
The award, promoted by Consumer Choice and PSE, is an evolution of the Excellentia Consumer Choice award, which last year recognized institutions such as CUF, Fidelidade, Molaflex, and Meu Super. “ Since the evaluation universes, perceived by consumer experience in the Consumer Choice award and felt by employees in the Excellentia award, are distinct and have different ambitions, we are moving forward with the first edition of the Excellentia award, leaving behind the umbrella of the Consumer Choice award ,” states José Borralho, CEO of Consumer Choice.
The Excellentia Choice award evaluates and rewards the best in the market in terms of customer-oriented management, studying the perspectives of employees and decision-makers. Nuno Santos, Chief Analytics & Strategy Officer at PSE, points out that " to assess company performance, directors, managers and/or other technical staff from companies with a significant presence in implementing customer-oriented management processes and culture are interviewed for the brands under evaluation ."
The Excellentia Selection results from an internal evaluation of the quality of customer-oriented management processes in companies operating in the Portuguese market.
The results and winners will be announced in November.






