Several European e-commerce platforms, including Cdiscount, owned by the Casino Group, have joined forces to curb Amazon's expansion.
In an interview with the newspaper Opinion, the president of Cdiscount, Emmanuel Grenier, indicated that this alliance will allow partners and sellers present on their platforms to reach approximately 230 million consumers. “ In the coming days, we will launch a platform that brings together Cdiscount in France, real.de in Germany, eMAG in Romania, and ePrice in Italy in a single trading space ,” he explained.
The inspiration for this platform came from markets such as Japan, India, and China, where operators like Rakuten, Flipkart, and Alibaba are able to impose their model and compete with Amazon's expansion. " In Spain, Italy, and the United Kingdom, there is no one to challenge it ."
