Pingo Doce launches the Cultivar program, a new initiative aimed at national producers and suppliers that intends to promote knowledge sharing, accelerate innovation, encourage more sustainable practices, and strengthen collaboration from producer to store.
With Cultivar, Pingo Doce takes a new step in its strategy to enhance the value of national production, deepening collaboration with its partners and promoting a more efficient, resilient agriculture, prepared for future challenges. Based on the conviction that product quality begins long before production, in the relationships and shared commitment with producers, this initiative aims to generate value throughout the entire chain.
“ We want Cultivar to be a true engine for transforming national production, strengthening our close relationship with our partners and promoting a more sustainable, innovative and competitive agriculture. Because we believe that together we grow for the future, this program reflects our ambition to work even more closely with producers to enhance the best that is done in Portugal ,” says Sara Domingos, coordinator of the Cultivar program.
Through this initiative, Pingo Doce will promote technical training, encourage the adoption of best production practices, and incentivize innovation and sustainability projects among producers, including practices that contribute to the preservation of biodiversity, the efficient use of natural resources, and adaptation to climate change.
With the launch of Cultivar, Pingo Doce reinforces its position as a leading partner in national production, focusing on capacity building, innovation, and building lasting relationships with suppliers. The goal is to guarantee high-quality products for consumers, while contributing to the socio-economic development of regions, the more efficient use of natural resources, and a more collaborative and future-proof agri-food sector.
By investing in training, innovation and close relationships with suppliers, Pingo Doce consolidates its long-standing commitment: to value what is national and bring consumers the best that is produced in Portugal.
