Pingo Doce donated €58.379 to the National Reading Plan (PNL) for family reading projects, specifically the "Vai e Vem" and "Já Sei Ler" projects. The amount was raised thanks to participation in the "Bando do Bosque" campaign, which donated 50 cents to the PNL for every book given to customers.
Aimed at younger children, the "Forest Gang" featured a children's book as its central figure, along with six plush characters that could be acquired in exchange for collectible stamps at Pingo Doce stores. " This year, we decided to support a cause associated with promoting children's literacy, which is one of Pingo Doce's core social responsibility pillars. We believe in the importance of promoting reading from an early age and are strongly convinced of our role as drivers of these habits in childhood ," says Maria João Coelho, Marketing Director of Pingo Doce.
According to Teresa Calçada, commissioner of the National Reading Plan, “ this donation will allow us to strengthen ongoing projects in the area of family literacy, through which 250 children across the country will be able to actively participate. We have found in Pingo Doce a partner in promoting children's literacy and we have joined forces to contribute to improving the reading and writing skills of the population .”
The donation was presented this Tuesday, June 4th, at the 89th Lisbon Book Fair, in an event attended by Teresa Calçada.
The "Bando do Bosque" campaign ran from February 21st to May 23rd, in over 400 Pingo Doce stores across the country.
