Oriflame has appointed Kenneth Benaim Campbell as CEO, as the company prepares to celebrate its 60th anniversary and aims to strengthen its business, accelerate transformation plans and promote long-term growth.

Throughout his 27 years at L'Oréal, Kenneth Benaim Campbell held various senior leadership positions in Europe, Asia, and Latin America, having led operations in markets such as Germany, Spain, the United Kingdom, Mexico, Taiwan, China, and India.

Most recently, he was president of Lipton Teas & Infusions for Europe and North America, where he led the company's operations during a period of transformation and growth.

Focus on transformation and growth.

“ It is an honor to join Oriflame. What attracted me most was the company’s unique entrepreneurial model, its strong heritage in the beauty industry, the talent of its people, and the global community of Beauty Entrepreneurs ,” says Kenneth Benaim Campbell. The new CEO adds that he is “ very excited to work closely with teams around the world ,” building on the progress achieved and leveraging “ the full potential of the opportunities ahead .”

Robert Bensoussan, chairman of the board of directors of Oriflame, states that “ Kenneth is an exceptional international leader, with a deep understanding of the beauty industry, extensive global experience and a solid track record in building brands, developing people and achieving results ”.