Oppo has announced a three-year partnership with camera manufacturer Hasselblad to co-develop industry-leading technology for its flagship Find x series. The two brands will focus on advancing color science to create a better photo and video experience on mobile devices.
Since the integration of Oppo with OnePlus, research and development resources have been combined to maximize efficiency and improve the user experience. With the advancements in imaging made during the partnership established between OnePlus and Hasselblad, Oppo will now elevate this strategic partnership to a corporate level, for both Oppo and OnePlus. “ Following the success of the collaboration between OnePlus and Hasselblad last year, we are very pleased to see this partnership enter a new phase, giving more users worldwide the opportunity to enjoy the legendary mobile imaging experience provided by Hasselblad,” reveals Pete Lau, Chief Product Officer. “ Color camera performance has always been a focus for Oppo and part of Hasselblad's DNA. We are very excited to explore the Hasselblad Camera for Mobile together .”
Advanced imaging solutions
Oppo and Hasselblad will now work together to continue developing advanced imaging solutions through R&D collaboration, aiming to provide users with more natural colors and a more refined overall image experience. Leveraging natural color calibration with Hasselblad, Oppo also seeks to bring the most natural skin tone possible to its portrait photography.
Starting with software improvements that ensure natural color tuning, this three-year partnership will enhance the color calibration solution and aims to set a new benchmark in terms of smartphone camera color performance, providing consistent natural color performance for Oppo mobile phones.
The results of this OPPO | Hasselblad Camera for Mobile collaboration may be visible for the first time in the next generation of the Find X range during the first quarter.
