Hello presents the new summer flavors.

04 June 2015

11:38

Olá presents the new products on its poster for summer 2015, which makes choosing easier by dividing the ice cream into types: Fun, Refreshment, Snack and Pleasure.

The Cornetto Taco ice cream in "sandwich" format, the Cornetto Chocolatíssimo or Vanilla, and the Music Tornado, an ice cream flavored with cotton candy, are the big new additions to the menu that will be present throughout the country.

The famous Big Milk has been reinvented, now with a combination of milk ice cream wrapped in a crunchy chocolate cookie, under the name Big Milk Cookie.

The brand is also introducing two new ice creams in the Magnum range: Magnum Pink Raspberry and Magnum Black Espresso Coffee.

More than half of the advertising content analyzed in a sample of Portuguese digital influencers was not correctly identified as advertising. This conclusion comes from the first data from #Pub – Hashtag Pub, a Portuguese platform that uses artificial intelligence to monitor posts on Instagram and TikTok. The tool analyzed 2.113 posts from 780 influencers, identifying potential irregularities.

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EU seizes 196 million counterfeit items.

Seizures of counterfeit goods are estimated to reach €6,3 billion in 2025, 67% more than the previous year.

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Less trust in the world, more control over one's own choices.

Economic uncertainty, geopolitical tensions, climate change, and technological transformation are changing how consumers view the future. According to the “Ipsos Global Trends 2026,” only 25% of participants in 38 markets are optimistic about the future of the world, but 55% maintain positive expectations regarding their own lives and families. This difference is fueling a transformation in consumer decisions: faced with a collective future considered unpredictable, consumers seek greater control over what they can decide, buy, and experience.

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