Rua de São Bento, in Lisbon, is the address of the new Continente Bom Dia store, which opened to the public with 375 square meters of sales area and operates daily from 8:30 am to 21 pm. Generating 15 new jobs, it continues the expansion of MC's convenience stores in urban towns and neighborhoods.
According to Samuel Chaves, store manager, “customers increasingly prioritize the proximity and convenience of our stores. This location, in this typical residential neighborhood, reinforces the perception of the quality of our fresh produce, variety, safety, and convenience – differentiating attributes for our customers . ”
Assortment
The new store offers a range of thousands of products, including Continente's own brand and the brands that usually make up the shopping basket of Portuguese consumers. This opening reinforces the brand's commitment to the Lisbon district and municipality, which now have 68 and 23 stores, respectively.
There are currently 144 Continente Bom Dia stores in Portugal, employing around 6.800 people.
