Iswari, a 100% Portuguese brand and leader in superfoods, has a new image and three new exclusive products: Macarroba, Super Vegan Protein, and Green Protein.
Designed to revitalize, nourish, energize and detoxify the body, the new products in the Iswari range join the other 54 already marketed by this national brand, which is present in 18 countries.
Gonçalo Sardinha, founder and CEO of Iswari, explains that the starting point for the packaging change was the desire to inform consumers, who are becoming increasingly demanding about their diet. “More and more, consumers understand that ‘you are what you eat,’ so in addition to being much more attentive to their food choices, they are starting to seek more precise information about them and want to understand the benefits of the products they consume. Our products are analyzed by independent laboratories, which provide us with very relevant information about all the ingredients and their benefits for the body. This is the information that we are now including in the new packaging and that will help consumers choose the best products for themselves and their families .”
The new packaging also features a revamped image that reflects the brand's values and its main source of inspiration. “ Iswari means goddess in the ancient Sanskrit language, and it is this goddess who has guided all our activity and the values we uphold since day one: health, flavor, and wisdom. The goddess who guides us is now the central image of our product range ,” says Tiago Vilela, Marketing Director of Iswari.
Iswari products are unique because the brand creates and develops its own recipes with the support of a nutritionist. The new Macarroba, Green Protein, and Super Vegan Protein products are exclusive Iswari blends that follow the principles and philosophy that run throughout the range: they are organic, fair trade sourced, and also hold certifications from Certiplanet (organic certificate), APC – Portuguese Celiac Association, and the Vegan Society Trademark.
Macarroba is a coffee substitute for any time of day, an exclusive Iswari blend composed of carob flour, maca, lucuma, and cinnamon. Designed for those with an active and fast-paced lifestyle, this blend is an ideal drink to accompany breakfast and can also be used in the preparation of cakes, sweets, energy balls, and muffins. It is beneficial for bones and joints, weight loss (weight control and appetite reduction regimes), hormones and nervous system, intestinal function, and the balance of the cardiovascular and circulatory systems.
Iswari Super Vegan Protein is a combination of three plant-based proteins: hemp, pea, and rice. The goal is to combine an interesting spectrum of amino acids to meet the body's real needs. This protein has the advantage of being highly digestible and does not overload the liver due to its low toxicity. Suitable for vegetarians/vegans, athletes, lactose intolerant individuals, celiacs, weight control diets, and those seeking appetite suppression, it can be consumed from the age of three.
Iswari Super Green Protein also combines plant-based proteins, hemp, rice, and pea, and includes green superfoods such as spirulina and chlorella. Matcha enriches this blend, being a source of vitamin C, magnesium, and proteins that, together with the spirulina/chlorella combination, are responsible for detoxifying the body and consequently replenishing minerals and vitamins. Among these, vitamin B12, iron, and proteins stand out. It is suitable for athletes, vegetarians/vegans, weight control and appetite reduction diets, and for anyone wishing to replace animal-based protein.
The new Iswari blends are now available on the market and can be purchased online at the brand's website, www.iswari.net , as well as in various stores and distributors throughout the country.
