La Redoute celebrates the 10th anniversary of the La Redoute Intérieurs brand with a new brand tagline, "Living the beautiful," whose main concept is the democratization of beauty through objects we can bring into our homes.

The new brand tagline " gives a new dimension to the company's mission of 'Beautifying the lives of families', allowing it to reach as many people as possible by reintroducing 'beauty' into their daily lives ," the company said in a statement.

“ Beauty that allows you to rediscover desire, pleasure, and lightness. A beautiful lamp or a comfortable sofa allows you to create an environment conducive to the well-being of everyone in the family – it's the detail that makes you feel good. This is the concept of the campaign that launches today across the brand's various online platforms, as well as on social media, highlighting eight star products, each with a story to tell .”

Marcel, a French advertising and communications agency, was responsible for developing the campaign.

La Redoute Intérieurs

La Redoute Intérieurs embodies this new signature on the occasion of the launch of this new brand territory. It offers exclusive designer items, created by its own team of designers: a wide variety of furniture and decorative objects, bedding, rugs, curtains, lighting, bed linens, and even tableware. More than 30% of its offerings are made in Europe, particularly in France.

“ 'Living the beautiful' is the motto we've launched to reaffirm our way of being and our ambition: to make La Redoute one of the European leaders in home fashion ,” explains marketing director Patrícia Lima. “ With a fair balance between style, quality and price, we present inspiring and unique home fashion, highlighting our own brand, La Redoute Intérieurs, with creations developed by our team of French designers in Roubaix .”