The Jerónimo Martins Group officially launched its operations in Slovakia this Wednesday with the inauguration of its distribution center and its first Biedronka store in the country, which becomes the Group's fourth geographical area, joining Portugal, Poland, and Colombia.
Biedronka's entry into Slovakia is the first step in internationalization taken by a food retail brand of the Group and represents a historic milestone as it marks the arrival of a new player to the Slovak market in the last 20 years.
In addition to the first store opened this Wednesday in Miloslavov, near Bratislava, Biedronka will soon open stores in other Slovak cities, namely Zvolen, Považská Bystrica, Nové Zámky and Senica, in a strategy aimed at gradually expanding the brand to other regions of Slovakia. In total, the company currently employs around 300 people in its stores, distribution center in Voderady, and headquarters in Bratislava.
“ Today is a happy day for the Jerónimo Martins Group because we are arriving in a new country for us, with our Biedronka brand, in its 30th anniversary year. We believe we can make a positive difference in Slovakia and we will be committed to working closely with Slovak suppliers to build the best possible offer, at the lowest prices, for Slovak consumers and families, ” said Pedro Soares dos Santos, Chairman of the Board and CEO of the Jerónimo Martins Group.
First Biedronka store in Slovakia.
Biedronka's first store in Slovakia boasts an assortment of 3.400 products, with a focus on fresh fruits and vegetables, sourced locally whenever possible, and bread baked in several batches throughout the day.
With a sales area of 876 square meters, the inaugural store stands out for its modern design and is equipped with LED lighting, six self-checkout counters and three traditional checkout counters, electronic price tags, price checkers, and a packaging deposit and return system machine.
“Our priority is to offer Slovak customers fresh, high-quality food at the lowest prices. From the start of this project, we have also focused on partnering with Slovak suppliers, with whom we have developed several private label brands that stand out for their freshness, quality, and sustainability,” said Maciej Łukowski, CEO of Biedronka Slovakia, regarding the company's entry into the market.
Jerónimo Martins Group
With over 230 years of experience in food distribution, the Jerónimo Martins Group operates more than 5.700 stores in Portugal, Poland and Colombia.
In Poland, the Group owns Biedronka, the country's largest supermarket chain, which will celebrate its 30th anniversary in 2025. It is a market leader with 3.720 stores and over 81.000 employees, making it the largest employer in Poland and the second largest company in the country in terms of revenue. In Poland, the Group also owns the Hebe beauty store chain, which is also present in the Czech Republic and Slovakia.
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