Horeca Market - Latest News - Grande Consumo

Burger King and Pringles launch unprecedented collaboration in Portugal.

Burger King and Pringles launch unprecedented collaboration in Portugal.

Creator of "The Best Croissant on the Street" launches new ice cream brand.

Burger King opens its first restaurant in Câmara de Lobos.

Burger King opens its first restaurant in Câmara de Lobos

Burger King has opened its first restaurant in Câmara de Lobos, reinforcing the brand's presence in Madeira and continuing its expansion strategy in Portugal. The new unit creates around 30 jobs and brings the number of the chain's restaurants in the country to 216.

Glovo integrates ChatGPT and Claude for product research and purchase.

Glovo integrates ChatGPT and Claude for product research and purchase

Glovo has announced its integration into the generative Artificial Intelligence ecosystem with the launch of its "Shopping Assistant" on ChatGPT and Claude. From now on, customers can find products, compare options, and place orders using only natural language with Artificial Intelligence (AI) platforms.

METRO grows 2,9%

Food & Drinks Retail

METRO grows 2,9%

METRO closed the first nine months of 2025/2026 with sales of €24.680 billion, up 2,9%, driven by growth in its delivery business to professional clients.

Novo Verde and the Regional Government of the Azores are strengthening recycling in the HORECA sector.

Novo Verde and the Regional Government of the Azores are strengthening recycling in the HORECA sector

Novo Verde, a packaging waste management company, and the Regional Government of the Azores have joined forces to strengthen the selective collection of packaging in the HORECA sector, through the "Menu: Always Separate" campaign, launched in Angra do Heroísmo.

Uber Eats launches Top Eats with recommendations from chefs and foodies.

Uber Eats launches Top Eats with recommendations from chefs and foodies.

KITRO grows with AI to combat food waste.

KITRO grows with AI to combat food waste.

Conflict in the Gulf redirects tourist flows and benefits Portuguese destinations.

Conflict in the Gulf redirects tourist flows and benefits Portuguese destinations.

Loyalty programs enter the era of digital balances.

Food & Drinks Technology

Loyalty programs enter the era of digital balances

In Brazil, instant cashback is replacing loyalty cards, in a move towards digitizing the customer relationship.

Recheio bets on co-creation with the Horeca sector.

Recheio bets on co-creation with the Horeca sector

Listening to, testing, and implementing solutions – from product to in-store experience – that address the real needs of hospitality, restaurant, and cafeteria professionals is the purpose of Horeca Lab, the co-creation program of Recheio Cash & Carry.

Vitaminas and Erakulis by CR7 launch salads with training and nutrition plans.

Feed Food & Drinks

Vitaminas and Erakulis by CR7 launch salads with training and nutrition plans

Vitaminas and Erakulis by CR7 have announced a partnership for the months of June, July, and August, with the launch of two new salads and the offer of free access to the Erakulis app for two months. The initiative combines healthy dining, nutrition, physical exercise, and well-being in a proposal aimed at consumers seeking more balanced choices in their daily lives.

More Portuguese people are eating out.

Consumption Food & Drinks

More Portuguese people are eating out

In 2024, the Marktest TGI study counted 666 individuals who reported having eaten meals outside the home during the week in the last month. This figure corresponds to 62,6% of residents in mainland Portugal aged between 15 and 74 years.

Pizza Hut is sold in a $2,7 billion deal.

Pizza Hut is sold in a $2,7 billion deal

Yum! Brands has reached an agreement to sell Pizza Hut in two transactions valued at $2,7 billion. LongRange Capital will acquire the business outside mainland China, while Yum China will acquire the Chinese operation of the restaurant chain.

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