The iconic Gatão wine is now available on shelves with a new look, younger, fresher and more vibrant. A historic change for this wine, which last underwent a rebranding at the turn of the millennium. The rebranding, designed by the renowned and award-winning Atelier Rita Rivotti, reveals its urban and contemporary side.
From the iconic Puss in Boots to the ceramic bottle, and even the canteen with a ring, the century-old Gatão has embraced many fashions and trends. Now, it's time to take another step to solidify the prominent position this wine holds, not only in Portugal but also in the 50 markets where it is present, across five continents.With a distinctive and bold character, consistent throughout its long history, Gatão has a new charisma. Artistic and urban, without borders or barriers, it aims to win over new consumers, attract younger audiences, and strengthen affinities with existing customers. It is, therefore, a milestone and a new cycle that aligns with the essence of this wine: young and fresh.“This is what Ana Montenegro, Communication and Public Relations Manager at Sociedade dos Vinhos Borges, affirms.
The wine is presented more attractively with all its colors and geometric patterns. In addition to the white Vinho Verde, there was also a commitment to rebranding all other products under the Gatão brand.
It's worth noting that the new Gatão image sets the tone for a 360-degree campaign with the motto "Follow your instinct." The social media strategy is complemented by brand activation actions in large retail spaces and various events throughout the country.
