Gallo celebrates 100 years of existence. To celebrate this milestone, in partnership with the agency BBDO, the production company Garage, and with the support of Film Brokers, it developed a campaign that reflects the innovative and bold nature of the brand which, throughout 10 decades of existence, has transformed the way the Portuguese relate to gastronomy and Portuguese culture. Media planning was handled by Initiative.
According to Susana Costa, Head of Marketing Europe at Gallo, " the success of our brand in Portugal is also a reflection of the success of some of our campaigns which, decades later, are still part of the emotional heritage of our consumers ."
Developed and filmed in Portugal, and set against the backdrop of locations such as Buçaco, Arrábida and Praia da Ribeira do Cavalo, the campaign reaches the small screen through the voice of radio presenter Inês Meneses, one of the most emblematic voices in Portuguese audiovisual media, and features the participation of musician and composer Júlio Resende.
“ We celebrate 100 years of existence, proud of what the past has given us and excited about what the future will bring. This is a campaign entirely focused on those primarily responsible for this journey: the consumers. It is with them that we want to celebrate, it is for them that we are working, and we hope that this campaign represents for them what it represents for us: the start of something very special ,” he concludes.
