For the first time in its history, Ferrero enters the premium chocolate bar category with its latest launch: two Ferrero Rocher chocolate bars (milk chocolate and dark chocolate) and one Raffaello bar, which can be enjoyed year-round in a new consumption experience.
Now available in 90-gram bars with three chocolate flavors, this launch in the rapidly growing category will strengthen Ferrero's competitive position in the premium chocolate market.
Development
For more than three years, a team of 50 people developed over 300 different recipes before finding the perfect balance for the new way to experience Ferrero Rocher and Raffaello.
“With the launch of the new Ferrero Rocher and Raffaello chocolate bars, we wanted to offer a new taste experience, inspired by two of our most iconic brands, loved worldwide. A different kind of chocolate, but one that remains true to the expectations of Ferrero Rocher and Raffaello lovers: a multi-sensory taste experience that provides a special moment of pleasure ,” says Franco Martino, Director of Institutional Relations and Corporate Communication at Ferrero Iberia. “A result we achieved thanks to our continuous focus on product innovation and the passion for quality that has always distinguished us . ”
The new Ferrero Rocher and Raffaello chocolate bars are now available in Portuguese supermarkets.
