Discounts and promotions are the main deciding factor for more than half of Portuguese users of food delivery apps, while 46% value overall prices, according to the Bolt Food Habits Report.

Among the available promotions, free delivery is the most attractive, chosen by more than 60% of users. This is followed by "2 for 1" offers and discounts on menu prices.

Only 25% participate in loyalty programs.

Despite the importance attributed to these benefits, only 1 in 4 users is enrolled in loyalty programs, which often include free deliveries.

According to Daniel Glusman, Head of Bolt Food in Portugal, “ the delivery fee is that extra cost that nobody particularly likes to pay: it doesn't add anything to the dish and, order after order, it ends up weighing on the total value. Therefore, it's not surprising that free delivery is the most valued promotion by consumers. What is surprising is that only 25% of users are enrolled in loyalty programs, such as Bolt Plus, which allow them to benefit from this type of advantage .”

The spokesperson therefore highlights the opportunity to publicize the benefits of subscriptions, which can help consumers manage their delivery expenses.

Bolt Plus

Bolt offers Bolt Plus, a monthly subscription service for €5,99 that includes benefits on mobility services and meal delivery. With Bolt Food, subscribers are exempt from delivery fees at participating partner restaurants and receive priority on orders.

The service also allows you to use the cashback accumulated on Bolt's ride-hailing services at Bolt Food, both for meals and supermarket purchases.

Bolt Food is present in more than 20 cities on the mainland, in the Azores and Madeira. The company's ride-hailing service operates in practically the entire national territory, while electric scooters and bicycles are available in more than 15 cities. In Lisbon, Bolt also offers Bolt Market, a grocery delivery service in 15 minutes.