Sustainability is more than a trend: it's a necessity. Aware of the environmental impact of their daily choices, families are increasingly seeking solutions that combine efficiency and respect for the planet. With this in mind, Beko, a leading brand in the home appliance sector, from the Arçelik Group, presents its latest innovation: the EnergySpin, a washing technology that promises to transform the way you care for your clothes.
That's because EnergySpin isn't just another feature. This new technology, integrated into Beko's latest washing machines, is designed to reduce energy consumption by up to 35% in various wash programs, without compromising performance.
But energy savings aren't limited to the Eco program. EnergySpin ensures energy efficiency in programs consumers use frequently, such as Cotton, Synthetics, and Quick Wash, with energy savings of up to 35% compared to a washing machine without EnergySpin.
This innovation is based on a specific drum movement that accelerates detergent dissolution, making it possible to wash effectively at lower temperatures, thus achieving optimized washing results with lower energy consumption . This means that, in addition to saving energy, users can also take better care of their fabrics, extending the lifespan of their clothes.
Sustainability and innovation: Beko's commitments
Beko has distinguished itself as a brand strongly committed to sustainability, internationally recognized for leading the sector in implementing environmentally friendly practices. Its recent distinction by TIME magazine as one of the 50 most sustainable companies in the world reaffirms the brand's commitment to the future of the planet.
EnergySpin is just one of several Beko technologies that reflect this vision. It's worth remembering that the brand has also developed solutions such as HarvestFresh , which preserves fresh food for longer in refrigerators, reducing food waste, and SaveWater , which allows for efficient dishwashing with 27% less water consumption. Furthermore, Beko uses recycled materials and biocomposites in its products, such as recycled plastics in washing machines and recycled fishing nets in ovens.
The efficiency that consumers look for
Recent studies show that consumers are increasingly focused on choosing appliances that save energy and water. Around 75% of people are looking for more efficient washing machines to reduce energy consumption at home. Furthermore, 82% of respondents are concerned about reducing their daily plastic consumption.
With EnergySpin , Beko directly addresses these needs. Consumers can now choose a washing machine that not only reduces energy bills but also contributes to environmental preservation. This technology is a smart choice for those who want to make a difference without sacrificing washing quality.
Launch campaign: a unique opportunity
Beko not only innovates in its product, but also offers additional benefits to its consumers. Until November 10 , 2024, when purchasing a washing machine with EnergySpin technology , customers receive 6 months of Lenor (fragrance enhancer and fabric softener), reinforcing the experience of care and freshness for their clothes.
This launch is part of a broader campaign aimed at inspiring families to make more sustainable choices in their daily lives. By choosing EnergySpin, consumers are contributing to a greener future without compromising the efficiency or performance of their appliance.
Together for a sustainable future.
Beko believes that technological innovation and sustainability can and should go hand in hand. Every time someone chooses a Beko appliance, they are opting for more than just a product: they are making a conscious choice aimed at reducing environmental impact and promoting a healthier and more sustainable life.
The new EnergySpin is living proof of this commitment. By allowing families to reduce energy consumption in their most frequently used washing programs, Beko offers not only a practical and efficient solution, but also a way to contribute to the preservation of the planet's resources. Available in 8KG, 9KG and 10KG capacities, the Beko EnergySpin is the ultimate ally for energy efficiency and families.
Join the sustainability wave with Beko's EnergySpin and discover how you can transform your laundry routine, saving energy, preserving your clothes and, above all, helping to protect our planet.
