Ruffles Strong, the range of Ruffles flavors with a spicy component, specially designed to pair with beer, are back during the summer of 2019.
For this year, the brand is bringing back the Ruffles Strong Spicy Chicken Wings flavor and adding a new one: Ruffles Strong Chili and Ruffles Strong Lime. These two flavors join the rest of the Ruffles range available in major hypermarkets and supermarkets and in the Horeca channel (hotels, restaurants and cafes).
To accompany this return, Ruffles Strong has a media campaign supported by TV and digital platforms, as well as point-of-sale materials in stores.
The rest of the Ruffles range consists of Original Ruffles, Ham Ruffles and Ketchup Ruffles.






