“Integrating Digital into Brand and Business Strategy”, “The New, New”, and “Mobile Marketing” are the upcoming training courses offered by the APAN Academy in Lisbon in March, continuing its program of training in the field of marketing.
“How to approach brand, business and communication in a constantly transforming context like the digital world” was the theme of the training course “Integrating Digital into Brand and Business Strategy”, held on March 15th and 16th, led by Elisabete Ferreira, Digital Strategy Manager at JWT. The objective was to introduce marketing and management professionals to the potential of digital as a strategic accelerator for business, brand and communication.
On March 23rd, Ana Sepúlveda, a strategic consulting specialist and CEO of 40+Lab, a company specializing in senior consumers, will lead the training session “The New, New”. This workshop is aimed at companies that work, or want to work, in the senior segment (Portuguese people over 45 years old) to promote its application in their business through the sharing of experiences. This segment is growing in Portugal, representing more than 50% of the population and accounting for almost a third of purchases.
“Mobile Marketing” is the theme of the training given by Raquel Gonçalves, director of strategic planning at Wunderman, on March 30th and 31st. In an increasingly mobile world, the objective of this training is to help participants take advantage of the opportunities this tool offers. Unlike any other engagement and communication channel, mobile allows marketers to reach larger audiences in a personal and real-time way.
The APAN Academy also takes place in Porto, at the SolutionsOut facilities (Rua da Boavista, 355), under the theme "Preparing a good creative brief", on March 23 and 24, and "The importance of assertive communication" on April 7.
