Deichmann Shoes, a subsidiary of the German group Deichmann SE, is reinforcing its store renovation plan in Portugal, with the first reopening of 2023 on April 4th, at the Ubbo shopping center in Amadora.
The Deichmann store in Ubbo, with an area of 442,55 square meters, is the company's third remodeled store in the Portuguese market. In all the remodeled stores, the new and modern Deichmann design is "incorporated into very spacious areas with industrial ceilings, providing a feeling of greater spaciousness, focusing on offering the best customer service. In these stores, customers can find a wide range of footwear for the whole family (women, men, children and accessories), both own-brand and other brands, always with the best quality/price ratio ," the company stated in a press release.
Another noteworthy new feature at Deichmann stores, following the completion of the remodeling, is the incorporation of much larger and brighter spaces with wider shop windows that allow for viewing the models even from outside the store.
Area dedicated to sports.
The store also incorporates a new, dedicated area entirely focused on sports, for both men and women, one of the company's major focuses for this season. In this area, you can find all types of footwear and sneakers from leading international sports brands such as Adidas, Fila, Nike, Puma, Reebok, and Skechers, among others. This concept is already being implemented in Deichmann stores internationally and aims to enhance the in-store presence of the wide range and selection of sports brands that the company offers its customers. In addition, the Ubbo store features a "fashion corner" where you can find the latest trends and the best current promotions.
As a new feature, the brand will visually distinguish the areas for each audience segment by color. The women's area will have a new layout in shades of pink, and the children's area in shades of green.
The company continues to be present in the market with a commitment to strengthening its position in Portugal in the coming years, where it currently has nine stores in the main Portuguese cities, as well as promoting, innovating and renewing its online sales channel in Portugal.
