Continente has launched an Easter campaign with a positive and hopeful message, so that this time of year, normally spent with family, can remain as "normal" as possible.
The campaign, which is present on television and digital platforms, shows that "if we can't do what we want" and what is traditional, we can do "what we can ." Sharing meals through new technologies, improvising a treasure hunt without leaving home, inventing new traditional dishes, and baking a cake with children are some of the suggestions.
Aimed at the whole family, the campaign intends to convey as much normality as possible during this phase, encouraging people to enjoy and share one of the most important festive dates for the Portuguese, in a different way. “ Despite going through one of the most difficult times with serious social restrictions, as a Continente brand we want to convey as much normality and positivity as possible. That is why we decided to develop a campaign to communicate Easter. An Easter that, certainly, will not be like others, but which we will all try to make as 'normal' as possible within this new reality. We will not forget family and togetherness, even if at a distance ,” says Tiago Simões, Marketing Director of Sonae MC.
The film features creativity and production by Fuel.
