"Rich Holidays" is Pingo Doce's latest campaign, offering €1.500 per day to be used on Booking.com through purchases made with the "My Pingo Doce" app.
Until June 16th, when making their first daily purchase of €10 and using the Meu Pingo Doce app , customers are eligible to win a €1.500 voucher to use on Booking.com or discount coupons for Pingo Doce purchases. To find out if they have won a prize, customers must go to the app and 'shake' it until 23:59 pm on the day they made the purchase.
“ Pingo Doce is constantly looking for new ways to provide savings and new offers to its customers. With the upcoming holidays in mind, we have now launched a campaign in partnership with Booking, where our customers can win €1.500 to use on their trips. This is a way for us to always be there for our customers, offering them more advantages and opportunities, particularly for registered members of the Meu Pingo Doce App ,” explains Maria João Coelho, Marketing Director of Pingo Doce.
The "Rich Holidays" campaign is being promoted through digital communication, in-store advertising, and brochures, under the creative concept of the advertising agency BBDO.
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