Burger King and the Lacasa Group have launched two pistachio-flavored desserts in a partnership that combines the fast-food chain's products with the Conguitos brand. The new offerings include the King Fusion Pistachio White by Conguitos, available in large and mini sizes, and the King Shake Pistachio.

The new King Fusion combines vanilla ice cream, pistachio topping, and white chocolate cookie Conguitos. The King Shake Pistachio is a milkshake with pistachio flavor and cookie pieces.

Both products are available at Burger King restaurants in Portugal until the end of March 2027.

Partnership between the brands

The collaboration between Lacasa and Burger King comes at a time when pistachio is gaining popularity as a flavor in various food offerings.

Cristina Tomás, commercial director of Lacasa Portugal, explains that “Our ambition is to diversify our portfolio, innovate and surprise our customers. This is another step in that path of innovation, as we launch an exclusive product with Burger King®. We are very proud. Two benchmark brands coming together to create everyone's next favorite dessert.”

In turn, Benedita Abecasis, marketing director of Burger King Portugal, highlights that “ With the launch of the King Fusion™ Pistachio White by Conguitos® and the King Shake™ Pistachio, we are presenting two new options that combine indulgence, flavor and differentiation, reinforcing our commitment to offering increasingly relevant desserts to consumers .”

The launch campaign will be activated throughout the next month through an integrated communication strategy, encompassing the digital channels of both brands, CRM actions, point of sale, and a strong presence in OOH and DOOH, with a total of 900 advertising faces spread across the country.