Beverages
Stay up-to-date on trends and innovations in the beverage market. Read expert reviews in the magazine. Grande Consumo to make strategic decisions
Beverages
La Rosa Reserva Branco 2015 is receiving international critical acclaim
Mark Squires, critic for Robert Parker's publication "The Wine Advocate," highlighted the La Rosa Reserva white 2015, awarding it 91 points. Responsible for evaluating Portuguese wines, Mark Squires praises the new offering from Quinta de la Rosa, stating it is one of his favorite white wines, a direct entry onto his list of favorites.
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Beverages
Coca-Cola's single brand strategy enters a new phase in Portugal
A year after the launch of the "Taste the Feeling" tagline, Coca-Cola's "one brand" strategy enters a new phase with the unification of its visual identity. For the first time in 130 years, Coca-Cola's positioning brings together all its variants (Original Flavor, Zero Sugar, Light (sugar-free), Zero Sugar Zero Calories, and Flavor […]).
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Beverages
The women of Quinta de Lemos continue to make their mark internationally
The wines that pay homage to the women of the Lemos family were highlighted this year in the main international competitions and magazines in the field. The single-varietal wines also garnered awards. At the Brussels World Competition, the Dona Georgina 2005, 2007, 2008 and 2010, the Dona Santana 2005 and 2009, and the Touriga Nacional […] received gold medals.
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Brexit: European Union with a smaller future
British citizens voted in favor of leaving the European project in a referendum held on June 23. David Cameron slammed the door of Number 10 Downing Street, and shockwaves spread throughout Europe. More than just the abandonment of an important member state, the second […]
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Beverages
Monkey 47 releases new Monkey Distiller's Cut
Monkey 47 has just unveiled a new exclusive edition of Monkey Distiller's Cut. Annually, Black Forest Distillers produces limited editions, this year with four thousand bottles worldwide, to which another ingredient is added to the 47 unique ingredients of Monkey 47. In this edition, Fir Honey, originating from the Black Forest […]
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Beverages
Lancers and IADE join forces to create a special summer edition
The Lancers brand challenged IADE design students to create proposals for the wine's new summer campaign. The challenge from José Maria da Fonseca was coordinated by the IADE School Agency and involved students from the 2nd year of Communication Design classes of the Design degree program at […]
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Beverages
Counterfeiting harms the spirits and wine sectors
A new study by the European Union Intellectual Property Office (EUIPO) shows that 3,3% of sales are lost every year due to the counterfeiting of alcoholic beverages (4,4% of legitimate spirits sales and 2,3% of legitimate wine sales). Combined annual sales of spirits and wine in the European Union amount to […]
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Beverages
Venâncio da Costa Lima launches Pioneiro muscatel on the market
Venâncio da Costa Lima kicks off 2017 with a new exclusive brand, created especially for Intermarché, whose image earned recognition from Packaging of the World. The new Pioneiro brand features two references – Moscatel de Setúbal and Moscatel Roxo – and responds to the challenge of creating an exclusive brand for Intermarché, but […]
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Beverages
Rum and gin are driving the spirits market
Spirits continue to be important within the fast-moving consumer goods sector. Two categories stand out positively, with double-digit increases: rum and gin. Whisky remains the leading category in the Portuguese market, closely followed by sparkling wines. Besides vodka, all categories are thriving, although the outlook is pessimistic regarding […]
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