Fatima de Sousa
Journalist, editorial consultant, content creator, author and editor of the website Farniente - farniente.pt.
Retail
Lanidor opens Coffee House
Lanidor has a new store concept, Lanidor Coffee House, which combines fashion, lifestyle, and gastronomy. Located on Rua Terreiro do Trigo in Lisbon, it includes a space dedicated to coffee drinks and traditional Portuguese sweets. In a statement, the brand explains that the store was designed to integrate naturally into the historic area […]
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Retail
Bershka's loyalty program arrives in Portugal
Bershka has extended its loyalty program, Bershka MMBRS, to Portugal. According to the fashion retailer, this initiative rewards customers not only for what they buy, but also for how they experience the brand. Thus, the program allows customers to accumulate 2% cashback on every purchase, both in physical stores and online.
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Feed
Retail
Food innovation: Auchan awards three projects
Three winners have emerged in the second edition of the Food Innovation Award, promoted by Auchan Retail Portugal. Under this initiative, which aims to accelerate the entry of innovative products and packaging into the market, the winners will now have access to the brand's distribution network. This is the case for Nutino, which won in the category of […]
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Retail
Salsa Jeans arrives in Bulgaria
Salsa Jeans has just opened its first store in Bulgaria, in Sofia. This continues its expansion in Eastern Europe, a region it identifies as having high potential for fashion consumption. Located in the Serdika Center, and with 145,53 square meters, the store incorporates the […]
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Retail
Cristina Moreira dos Santos renews presidency of APCC
Cristina Moreira dos Santos, representing Sonae Sierra, has just been elected for a second three-year term as head of the Portuguese Association of Shopping Centers (APCC). Also on the board are Carlos Récio, representing CBRE, Telmo Ferreira, representing Klépierre, Pedro Congrinho, representing Multi, Fernando Muñoz de Oliveira, representing Mundicenter, and Mário Barros, representing […]
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Non-Food
Retail
Kiabi launches new app for seamless shopping
French fashion retailer Kiabi has taken a new step in its digital transformation with the launch of a new mobile application. The goal is to provide seamless shopping, reinforcing omnichannel strategies. In a statement, the brand indicates that by 2025, omnichannel will gain greater centrality in its strategy, aiming to "seamlessly integrate" physical stores […]
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