Whole Foods, owned by Amazon, has launched a digital product catalog that helps users more quickly find items aligned with their dietary needs, providing easy access to information about ingredients and nutritional values at products.wholefoodsmarket.com.
Whole Foods' differentiating factor as an authority on organic products has been diminished by traditional retailers offering organic products at more affordable prices. Allowing customers to search by dietary regime, such as vegetarian or gluten-free, in addition to offering promotions and deals to Prime members, will restore some of Whole Foods' leadership in the category.






