Amazon and Walmart have joined forces in India to lobby the government over regulations that threaten to hinder their expansion ambitions in the e-commerce sector.
The two multinational companies are against the implementation of the new regulation that requires marketplaces to treat all suppliers equally, preventing foreign companies from presenting exclusive products on their platforms, from having their own inventory and, in that sense, influencing prices and offering large discounts.
This legislation could lead Amazon and Walmart to lose power in one of the fastest-growing e-commerce markets, where both have invested heavily. Last year, Walmart invested $16 billion in acquiring Flipkart, and Amazon bought local operators such as Shopper's Stop.
The new regulations were announced at the end of December, months before the national elections, when the government will need the support of small Indian merchants, who feel harmed by the growth of e-commerce.
