Amazon is taking another step in the development of AI-powered commerce with the launch of a feature that allows users to make purchases through text message conversations.

The new feature, announced on November 6th, integrates Alexa for Shopping, the artificial intelligence agent developed by the company to support consumers throughout the purchasing process.

The tool allows users to search for items, compare alternatives, identify promotions, add products to their cart, and complete orders with user authorization, without needing to open the Amazon app or website.

The service began rolling out to a limited group of American consumers by invitation. The company plans to expand access to millions of users in the coming weeks, but has not announced a launch date for Portugal or other European markets.

From recommendation to purchase.

The main innovation lies in the artificial intelligence's ability to perform actions, rather than simply presenting information and suggestions. Consumers can send messages with requests in natural language, indicating the products they are looking for, the needs they wish to satisfy, or the characteristics of the desired items. For example, a user can ask Alexa to reorder detergent they previously purchased, prepare a shopping list for the week, or find a gift with delivery by a specific date.

The tool searches for available products, compares alternatives, and presents suggestions. After the consumer chooses, they can add the items to their cart and complete the purchase with the necessary authorization.

The experience also allows users to submit photos to find similar products, including clothing, accessories, and other items.

Grocery shopping can also be automated.

Food is one of the key application areas highlighted by Amazon. Alexa for Shopping can prepare grocery lists, identify the ingredients needed for a specific recipe, and add the corresponding products to the cart.

Consumers can also request changes to previous orders, add items to shopping lists, or search for meal suggestions based on products they usually buy.

The tool seeks to adapt recommendations to individual preferences, including dietary restrictions and specific consumption choices.

According to Amazon, the system can remember information shared throughout conversations, allowing for personalized future suggestions.

Integrating these capabilities could enhance the automation of recurring purchases, particularly in categories such as food, hygiene products, detergents, and pet supplies.

Artificial intelligence tracks prices and promotions.

Another feature is related to price tracking. Consumers can request information about the price evolution of a specific product, consult historical data for up to 12 months, and receive notifications when items reach attractive prices.

Alexa for Shopping also allows you to set up automatic purchases when conditions previously established by the user are met.

These capabilities aim to transform the tool into a sales assistant that tracks purchasing needs and opportunities over time.

Conversations can continue across text messages, the Amazon Shopping app, the website , and Alexa-compatible devices, allowing you to resume previously initiated requests.