Vitacress has just expanded its Hot or Cold range with the launch of a new Asian-inspired salad. The mix combines Chinese cabbage, corn, carrots, chard, and spinach, and can be eaten fresh or sautéed in just a few minutes.

This launch is part of Vitacress' strategy to diversify its portfolio and reduce the seasonality associated with salad consumption, encouraging its presence in Portuguese meals throughout the year.

“ With the new Hot or Cold Asian salad, we want to continue to show that fresh vegetables can be part of our meals all year round, in different and surprising ways. This new offering allows us to combine the versatility that characterizes the Hot or Cold range with an Asian inspiration, bringing new possibilities to consumers' daily lives ,” says Sílvia Mendonça, Brand & Customer Development Director at Vitacress Portugal.

Campaign

Throughout November, Vitacress will be sharing recipes using its new mix, including noodles, fried rice, and spring rolls. The suggestions will be available on the brand's website and social media channels.

The company will also be running a digital campaign inviting consumers to try the new Hot or Cold Asian salad for free. The first 500 participants who purchase the product and submit their receipt on the Vitacress website will receive a refund of the amount paid.

The Asian Hot or Cold Salad is now available in major hypermarkets and supermarkets nationwide, in a 250-gram package, with a recommended retail price of €2,39.